Case Study: From Client-Chasing to Consistent Growth

The Challange

You’re probably tired of constantly chasing after clients.

Every new lead feels like starting from zero—explaining what you do, proving your worth, pitching, persuading. You try to be everywhere at once, keeping up appearances, showing up in all the right places.It’s exhausting.And more than that—it’s unsustainable.

You want something more solid. A system that runs quietly in the background.Something stable and effective that doesn’t rely on how much you hustle just to keep things moving.

The Hague, business district

This was exactly the situation when I started consulting for Business Palace, a startup hub based in The Hague. They were doing great work—but attracting new entrepreneurs felt like a constant uphill battle. Leads came in inconsistently. Growth felt reactive, not strategic.

They needed a better way.

What We Did

The first thing I noticed was a major shift in the market:A surge in new, small entrepreneurs—exactly the type of clients Business Palace was built to support. At the same time, large service providers in the Netherlands were actively seeking access to this exact group.

So, instead of pouring more energy into direct outreach, we flipped the script.

We built a business model rooted in strategic partnerships—both with local professionals (lawyers, accountants, business advisors) and national and international corporations.

Among our key partners were:

• Ziggo Zakelijk

• adhocdata.nl

• Erasmus for Young Entrepreneurs…and more.

These alliances allowed us to:

• Expand our services far beyond mentorship and marketing guidance

• Deliver more value to entrepreneurs by connecting them to trusted services

• Provide partners with a steady stream of new freelance clients

• Build referral-based agreements that unlocked new revenue streams

We didn’t stop there.These strong foundations led to larger opportunities—securing KLM as a sponsor for the Erasmus for Young Entrepreneurs program. This not only benefited freelancers but gave KLM access to a niche market with growth potential.

The key to attracting these partnerships

We focused on the shared customer base. Our strategy was centered on ensuring every collaboration created real, ongoing value for all parties involved.

To keep momentum:

• We held regular check-ins with our partners

• Kept consistent, cross-channel communication

• Presented a unified value proposition

• Co-hosted events that positioned us all as part of one ecosystem—welcoming, collaborative, and well-connected

The Outcome

In short, we reshaped their business model.

We built strong partnerships, secured funding, opened up new passive income streams, and elevated the Business Palace brand—all of which contributed to sustainable long-term growth.

Most importantly, we replaced guesswork with clarity.Instead of hoping the next lead would just “show up,” we knew exactly where and how the next client would come in—through a system designed to serve them and benefit everyone involved.

Learn more about creating collaberartion in our workshop.